How we use your booking information

Creamy Mood collects and uses personal information to handle cake, bread and cream puff orders, booking amendments, payment/deposit checks, customer support and order confirmations. Just Wake Consultancy Limited provides the managed website, database and automation technology used to operate this service.

Information we collect

• Name, phone number, email address, Instagram username and preferred contact method.
• Where you contact us on Instagram, the Instagram-scoped conversation identifier needed to reply to that DM.
• Your marketing preference if you separately choose to receive Creamy Mood offers or updates.
• Order details such as cake choice, flavours, fillings, quantity, Halal Friendly preference, pickup date/time and cake message.
• Reference photos or design notes you upload for personalised cakes.
• Booking ID, payment method, deposit/payment status, amendment/cancellation requests and owner review notes.
• Technical information needed to keep the website secure and working, such as strictly necessary admin/session cookies.

Why we use it

• To receive, review, hold, confirm, amend or cancel your booking request.
• To contact you about your order by WhatsApp, Instagram or email.
• If you separately opt in, to send occasional Creamy Mood marketing updates by your chosen contact method.
• To check availability, prevent double bookings and manage daily order limits.
• To handle payment/deposit confirmation, customer service, disputes, fraud prevention and business records.

Lawful basis

We usually process order information because it is needed to take steps at your request before providing goods or services, to perform the order arrangement, and for legitimate business interests such as customer support, security, record keeping and resolving disputes. Where you separately choose to receive marketing updates, we rely on that consent. Where the law requires a different basis, such as a legal obligation, we rely on that basis.

Who we share it with

Your information may be shared with Creamy Mood staff/owner and trusted service providers who help operate the website, database, hosting, image storage, WhatsApp/Instagram/email messaging, automation, payment/deposit communication and technical support. We may also share information if required by law, regulators, courts or to protect legal rights.

How long we keep it

We keep personal information only for as long as needed for order handling, business records, legal/accounting requirements, dispute handling, security and service improvement. Reference images and order records should not be kept longer than needed. You can contact us to request access, correction or deletion, subject to legal or business record requirements.

Your rights

You may have rights to access, correct, delete, restrict or object to certain processing of your personal information. You can also complain to the UK Information Commissioner's Office at ico.org.uk.

Cookies and similar technologies

The customer-facing website does not currently use advertising or analytics cookies. Strictly necessary cookies may be used for secure admin access or to provide the service requested. If non-essential cookies or analytics are added later, the website should provide clear information and obtain consent where required.

Contact

For privacy questions about a Creamy Mood order, contact Creamy Mood at creamymooduk@gmail.com. For technology platform matters, Creamy Mood may involve Just Wake Consultancy Limited as its service provider.

To request deletion, follow the Creamy Mood data-deletion instructions.